1950's

Speedo 1950's Advert

1950's

Shore to Shore Expansion

1951

The foundations for expansion were laid in 1951 when Speedo Knitting Mills (Holdings) Ltd was incorporated and became a publicly traded company on the Sydney Stock exchange.

1956

At the 1956 Melbourne Olympic Games, SPEEDO's® sponsorship of the entire Australian team transformed SPEEDO® into a world famous brand when the team swept the board with 8 gold medals.

1959

SPEEDO® began exporting to the USA in 1959, and formed a new International Division to monitor the New Zealand, Japanese and South African markets. SPEEDO® also moved into Europe, buying a 30% share of Robert Shaw and Company Ltd. in Nottingham, England.

Select a Decade

  1. 1910's

    The Origins

  2. 1920's

    Creating a Classic

  3. 1930's

    Style and Performance

  4. 1940's

    War and a 2-Piece

  5. 1950's

    Shore to Shore Expansion

  6. 1960's

    The Sky's the Limit

  7. 1970's

    Ripple Effect

  8. 1980's

    Faster than the Speeding Wave

  9. 1990's

    On the Shoulders of Giants

  10. 2000's

    Unleash Confidence