Speedo’s water safety initiative makes ripples with global launch
Spearheaded by the City of Belfast Swimming Club, The Ripple Effect supports the UK drowning prevention strategy, which aims to reduce drowning fatalities in the UK by 50% by 2026.
Our global Swim Generation programme supports projects around the world, including ‘Every Child A Swimmer’ (ECAS), based in Nottingham, UK, where Speedo’s global headquarters are based.
Speedo Swim Generation is looking to help 500 people in Sri Lanka access essential water safety education, as it looks to help eliminate the 855 deaths caused by drowning in the country each year.
With six children in Cambodia drowning each day, we quickly identified the nation as a key focus area for Swim Generation in an effort to help eliminate the 2,000 water-related deaths that occur each year.
The Royal Life Saving Society (RLSS) is working to eliminate drowning in the Commonwealth and Swim Generation is supporting this lifesaving work.
Drowning is often hailed as ‘a silent emergency’ and there are few countries in the world where the problem is more acute than in Bangladesh, where over 46 children die in water every day – totaling more than 17,000 every year.
Did you know more than 400 people in Britain – more than one per day – needlessly lose their lives in water each year, with many others suffering life changing injuries?
Swim Generation joined forces with the Bulgarian Red Cross (BRC) in 2014 with the aim of reducing water injuries among children and youth in the country and enhancing the safety culture in and around water areas.
The Aquatic Survival Programme is an initiative that commenced in 2015 as part of the 5-year strategic plan of Nile Swimmers.
With support from Swim Generation, The Angus Lawson Memorial Trust and RLSS UK, EPIC Partners began working with Blue Bell Hill Primary school in 2016 on a new, innovative project called ECAS-DP.